Shopify & Klaviyo email marketing
Shopify gives you the store. Klaviyo gives you the customer data and marketing tools to turn more of those customers into repeat buyers. I help ecommerce brands connect the two to build smarter email, SMS and CRM strategies that drive revenue and retention.
£4.5M generated
+144% revenue
+205% SMS growth
Turn your Shopify data into revenue
Your Shopify store already holds the most valuable information about how your customers shop, from what they've bought, what they're browsing, when they last purchased and how often they return.
When Shopify and Klaviyo are connected properly, that data can power more relevant email and SMS marketing. Instead of sending the same message to everyone, you can build customer journeys around what people actually do. We've all experienced it: you buy one product, and then someone tries to sell you something completely irrelevant to what you actually want. That's where good Shopify and Klaviyo data can make a difference.
I help Shopify brands turn that data into practical CRM strategies, personalised campaigns and automated flows that support the entire customer lifecycle, so you can show up to the right customer, at the right time, with the right message.
Shopify & Klaviyo services
Klaviyo setup & integration
Connecting Shopify and Klaviyo properly so your customer, order and marketing data can support your CRM strategy.
Segmentation
Use Shopify and Klaviyo data to create more useful customer segments and move beyond one-size-fits-all marketing.
Klaviyo flows
Build and optimise automated customer journeys including welcome, abandoned checkout, post-purchase, browse abandonment and win-back.
Email campaigns
Plan, write, build and analyse campaigns that are relevant to where your customers are in their buying journey.
CRM & retention
Turn first-time customers into repeat customers with lifecycle marketing designed around customer behaviour and purchase history.
Klaviyo SMS
Build email and SMS strategies that work together rather than treating each channel in isolation.
What Shopify & Klaviyo can do together
1. Someone visits your store
2. They browse products
3. They subscribe
4. They abandon their basket
5. They purchase
6. They receive post-purchase communication
7. They become a repeat customer
8. They become a loyal / high-value customer
The goal isn't simply to send more emails. It's to use what you know about each customer to make your marketing more relevant at every stage of their relationship with your brand.
Klaviyo flows every Shopify brand should consider
Welcome Series
Abandoned checkout
Browse abandonment
Post-purchase
Win-back
Replenishment/back in stock
Price drop
VIP / high-value customers
The right flows depend on your products, buying cycle, customer behaviour and business model.
Go beyond“everyone gets the same email”
Shopify gives you a wealth of information about your customers and their purchasing behaviour. Klaviyo can use that information to create more relevant audiences and customer journeys.
I help brands build useful segments around factors such as purchase history, product preferences, engagement, customer lifecycle and predicted behaviour, so your marketing reflects where someone actually is in their relationship with your brand.
From first purchase, to repeat customer
Getting someone to make their first purchase is only the beginning.
The real opportunity is building a relationship that brings customers back.
I use Shopify and Klaviyo data to help brands understand their customers, identify opportunities for repeat purchase and create lifecycle marketing that keeps the brand relevant after the initial transaction.
Results that speak for themselves
£4.5M email revenue generated in five months
Re-engaged a dormant 200,000-subscriber database through weekly newsletters and a global campaign strategy, helping drive daily active users to a newly developed consumer app.
Why work with me?
I understand both sides of the equation.
I've worked across ecommerce, Shopify, Klaviyo, CRM, customer retention and digital marketing for more than eight years. I don't just build emails. I look at how your store, customer data, marketing and retention strategy fit together.
I'm hands-on throughout the process, from strategy and segmentation through to copywriting, campaign building, implementation and analysis.
Klaviyo Certified Partner • Shopify Partner
Klaviyo & Shopify FAQ
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Connecting Shopify and Klaviyo allows customer, order and behavioural data to be used to create more personalised email and SMS marketing. This can support segmentation, automated flows and more relevant customer journeys.
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Yes. I can help with Shopify and Klaviyo setup, integration, data migration, tracking, segmentation and the wider strategy needed to make the integration useful.
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The right flows depend on your products and customer journey, but common starting points include welcome, abandoned checkout, browse abandonment, post-purchase and win-back flows.
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Yes. I can audit your existing setup, identify gaps and prioritise the changes most likely to improve your email and retention performance.
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Yes. I work with founder-led Shopify businesses as well as larger ecommerce brands that need additional specialist Klaviyo support.
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Yes. Shopify and Klaviyo can be configured to support SMS consent and customer data alongside email marketing. I can help you build an email and SMS strategy around your customer lifecycle.