Klaviyo Freelancer for Shopify & Ecommerce Brands.
(But you can call me Louisa)
I’m Louisa Newton, a UK-based freelance Klaviyo marketer helping Shopify and ecommerce brands get more revenue from Klaviyo through strategy, campaigns, automated flows, segmentation, SMS and retention marketing.
£4.5M revenue generated
+144% email revenue
+205% SMS growth
Why hire a freelance Klaviyo marketer?
I became an ‘accidental freelancer’ whilst at university, earning extra money (but mainly free gig tickets) by selling reviews to ticket websites in return for press passes for festivals and gigs. I secured my first front-page feature for DJ Mag (funnily enough the Louisahhh edition) and then started freelancing as a culture and music journalist for Dazed, Huffington Post and Skiddle.
I got my first “big girl job” in 2018, working for a (then) startup fashion brand that became one of the biggest high street names in the UK, and when I left a full-time role to work in luxury fashion, my boss found they couldn’t replace me and asked me to freelance for them.
Thus began Louisa Newton Consultancy, an 8-year-long business that has seen my work featured in Vogue, Elle, House & Garden, and more. I cover everything from copywriting to editorial strategy, and from audience segmentation to tech stack integration.
I've learned everything hands-on and largely self-taught, working across a wide range of brands and tech stacks - from Adobe Commerce (what we called Magento back in the day) to Shopify, Klaviyo and integrations including Yotpo, Trustpilot and Meta.
I've built loyalty programmes from the ground up, developed omnichannel retail strategies, rewritten ecommerce packaging copy, and built every Flow possible in Klaviyo from the Post-Purchase emails to the Winback and Abandonment Flows that help keep customers engaged and businesses generating revenue.
You probably need a Klaviyo freelancer if...
You’re doing it yourself and, frankly, have no idea what you’re doing (that’s ok). Sending generalist email campaigns to your entire audience and then not understanding why they don’t convert? Or are you so busy running everything else in your business that you simply don’t have the time to send, let alone plan an email campaign?
You know you're leaving potential revenue on the table. The customers you work hard to acquire disappear or lose touch with you, and you need a better way to turn first-time buyers into repeat customers.
You’re a small business, a founder-led brand, or you simply don’t have the capacity or budget to work with an agency - plus the idea of retainers makes you feel quite uncomfortable.
What working with Louisa looks like…
Direct access to me, and just me. I am a one-person, hands-on marketing function, from strategy and segmentation, copywriting and building, to strategic education and training to help you understand what is important for your business and audience to grow that is specific to you (no one-size-fits-all approach here).
I've worked in digital marketing for over eight years, across some of the world's biggest brands in high-street and luxury fashion, beauty, multi-brand retail and creator commerce.
I have specialist Klaviyo experience, from replatforming and migrating existing data to setting up new accounts, building strategies from scratch and optimising established programmes.
I offer flexible support to suit your needs - no retainers, minimum hours or box-ticking. Just the help you need, when you need it, and agreed up front.
I don't write a strategy and then hand it off to someone else. I get to know you, your business, your products and your audience, then shape the strategy around what will actually work for you. I write the copy, build your campaigns, make recommendations and analyse the results so we can keep improving.
No unnecessary overhead. Work with me, and just me, every time.
What I can help with
Klaviyo Strategy
Klaviyo Audits
Email Campaigns
Email Flows
Segmentation
Klaviyo SMS
CRM & Retention
Lifecycle Marketing
Who I work with
I work with Shopify and eCommerce brands looking to turn Klaviyo into a more effective revenue and retention channel.
Fashion Brands | Founder-led Brands | Beauty | Skincare | Luxury Fashion | Kidswear | Haircare | Accessories | Online Retail
Results
A dormant 200,000-subscriber database with no consistent email marketing. I re-engaged the audience through weekly consumer newsletters and a global campaign strategy, helping drive daily active users to a newly developed consumer app.
£4.5M email revenue generated in five months
How working with me works
1. Free Klaviyo review
2. Identify opportunities
3. Build the strategy
4. Implement and optimise
5. Measure results
Frequently Asked Questions
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A Klaviyo freelancer helps brands plan, build and optimise their email and SMS marketing in Klaviyo. That can include strategy, campaigns, copywriting, automated flows, segmentation, account audits, reporting and ongoing optimisation.
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In the UK, a Klaviyo specialist typically costs between £40 and £110+ per hour depending on the scope of work.
Louisa Newton charges £50 an hour with no minimum retainer or hidden fees, and work is scoped up front so you know the expected cost.
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Louisa Newton works primarily with Shopify brands, from small Founder-led businesses with no in-house marketing, to 8-figure businesses that require additional support without the agency overhead.
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I work worldwide. I am a native English speaker, and I work with localisation and translation teams to communicate with customers in different languages.
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Yes. I can review your existing Klaviyo setup, identify opportunities and recommend the highest-impact improvements. Request a free review via my Contact page.
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I can build Klaviyo flows from scratch, rework your existing ones, or just audit them to advise on changes to make.
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I can do everything from build your campaign calendar, to writing the copy, building and scheduling campaigns to reporting and analysis.