I’m Louisa.

I help Shopify brands turn Klaviyo into a high-performing revenue channel.

I’ve worked in digital marketing since 2018, specialising in building and scaling email systems that drive consistent revenue through flows, campaigns, and conversion-focused strategy.

What I do

I design and implement Klaviyo email systems for Shopify brands, focused on:

• Increasing email-attributed revenue.

• Improving retention and repeat purchases.

• Turning inactive lists into active revenue channels.

This includes:

• Flow strategy and build (welcome, abandoned cart, post-purchase, winback).

• Campaign strategy and execution.

• Segmentation and personalisation.

• Conversion-focused email copywriting.

Results I’ve delivered

• £4.5M in email revenue generated in 5 months.

• +144% increase in email revenue (YoY).

• 53,000 daily active users driven from email.

• +205% growth in SMS subscribers.

Built for Shopify brands across retail, fashion, and lifestyle sectors.

My approach

I focus on building loyalty with your existing customer base, growing your audience of potential shoppers, and maximising conversion rate across flows and campaigns by A/B testing what works for you and your brand.

Every system I build is designed to turn email into a predictable revenue channel, not just a generic marketing tool.

Who I work with

Typically Shopify brands that:

• Are already generating some sales.

• Want to improve retention and customer lifetime value.

• Are underutilising their email channels.

Pricing

£50 per hour depending on scope.

All work is scoped in advance so expectations are clear on both sides.

I take on a limited number of freelance projects alongside full-time work, so availability is flexible and reviewed on a case-by-case basis.