See how the brands I work with are generating more revenue through email marketing.
From £4.5M in 5 months to +144% email growth - these are the systems behind the results.
Multi-Brand Retailer
£4.5M in CRM revenue in 5 months
The Problem
A dormant email list of over 200,000 subscribers, with no engagement or structured email strategy.
The Opportunity
Re-engage the audience and drive daily active users into a newly developed consumer app.
What I Did
Built a campaign strategy across UK, Europe, and Australia
Developed 3 weekly campaign formats:
Brand & product discovery
Trend-based content
Influencer spotlight
Created scalable templates for consistent output
The Result
£4.5M in attributed revenue (5 months)
53,000 daily active users driven from email
Fully reactivated dormant subscriber base
Created new revenue stream via brand placements
Luxury Brand
+144% email revenue after Klaviyo rebuild
The Problem
Inaccurate email data and no scalable system following a Shopify migration.
The Opportunity
Rebuild the email channel from the ground up and turn it back into a key revenue driver.
What I Did
Replatformed to Klaviyo
Built full flow system (welcome, post-purchase, winback, etc.)
Integrated loyalty, referrals, and reviews via Yotpo
Established campaign calendar (3 emails per week)
Implemented segmentation, A/B testing, and personalisation
Built popups, landing pages, and product recommendation feeds
The Result
+144% email revenue (YoY)
+137% clicks
+205% SMS growth
Email is one of the highest ROI channels in eCommerce - when it’s done right.
You just need the right system (or freelancer) in place.